Mar's Syndrome

Well.. this is about a bit about branding... Mar's syndrome is connected with a certain style of branding.. Mars is a one of the top confectionery brand in the world..they started with milky way and the famous Mars bars... the company grew and profits swelled.. As the management changed and new product innovation led to pet food production. After a extended think process, it was decided that the pet food would not carry the Mar's brand name.. this was primarily done to avoid dilution of the brand and also to protect it from getting effected if the pet food didnt do well.. this singular branding process was then christened Mar's syndrome...

On the contrary, Richard Branson of Virgin, launched every product under the company's stable carrying the Virgin tag.. Be it virgin airlines,virgin music or the latest virgin erotic lingerie... all carry the virgin brand name... This british baron has off and on commented on the risk he carries.. Virgin is synonymous to quality and innovativness.. according to him, whenever a consumer see's the Virgin (the famous Mermaid_) logo, he can imagine the product to be different from others.. there is a risk of dilution and one product loss may effect the other.. but then.. it seems..the risk is worth it...

overall..what i wanna say is.. that.. its the perception of each one of us, which can carry a product to any destination which we wanna reach... very few success stories have revolved around market research.. most of them have had an element of gut feeling and risk.. innovation is actually all about these two.. if u can risk to think the way you feel.. u can do wonders...

just do it...

hey you.....

Each day... every night.. 24 hours.. life goes on... but somewhere.. an urge to do something different... be different.. is there in each one of us... to achieve is everyone's yearning.. but some make it..and other's dont... what is that.. which differentiates...

is it talent.. hard work (which i feel has become synonymous to life..).. iq ...or.. just common sense....am i being paranoid.. or i want to become one.. nah... its not that.. its something else.. its that want.. want to acheive.. nah.. its the want to be myself.. not to pretend.. not to act.. not to bloom but to blast.. what is it that which makes us what we are... its the goal within ourselves..

A goal exists within each of us.. as a baby..to have that every drop of our mother's milk... as a child..to break everything in our sight.. as a teenager..to break free.. but from what.. we never know.. as a youngster.. to sleep with every woman we meet.. as a bachelor..to marry no one less than salma hayek..as a married man.. to make your wife the happiest woman on earth... as a father.. making ends meet.. as a elder to be respected.. .... life goes on..

we always have a urge to outshine... to perform better than someone... and that urge is what makes a man a product which can be banked upon... a product to be used until it delivers.. but in that process.. the fundmental concept remains forgotten... what makes a product.. its one.. which learns.. which acquires.. which has a close system where in every feedback is seen upon with utmost care.. which... on its own..want to live a life of his own.. a life..not affected by social rules..stigma or responsibilities.. only when one is devoid of this can he shine.. bcos..to shine.. purity of thought is needed...

me,myself and he

i just dont know..
why the heck am i here....
gosh.. makes me crazy...
whether i am alive or dead...

relevance.. or not...
socially and mentally....
me or without me..
does it matter...
whether i am here or not...

the thought...
to live...seems exciting...
but where is the game...
which i saw in my dreams...

i couldnt live through it...
but i wanna do it...
is it because...
i am on the "other side"..

Wanna see the end...
as it is...
plain vanilla..
with a topping of reality...

death seems so mysterious..
scary at times...
but what a moment it shall be..
when eyes shut down...
soul creeps out...and shouts..
hey you.. take me your arms..
and guide me to....where i belong...

Today... and hopefully tomorrow...

This day.. .. a day where i could actually take a major decision in life..  Life  dosent give u many situations wherein you have to decide what you wanna do...

today.. a confusion prevailed where i had to decide between a lucrative job offer or a hope.. a hope to learn and reach somewhere i always wanted to reach....

I have to work.. the rest will follow..

end....

everything is ok in the end... if its not ok.. its not the end...

On Road

I was so confused what to do..what not to do.. am in a booming industry..the whole world kept on saying....gosh..u thinkin to leave telecom..u gone nuts.. u plannin to do a full time mba !! forsaking a lucrative salary...
 
But... I want to reach my destination...my goal... to become someone who could directly enhance and plan the growth or an organization/institution...
 
Its not that I was not growing.. I was... But i needed vertical growth.. i need the pressure.. i need the environment which could sustain continous growth and responsibilities.. i needed myself.. wanted to reinvent myself every moment.. live each moment as if its the last one i got !!
 
Someday... I wanna see myself on the cover of the "TIME"... and once i achieve that out of my corporate career, i would like to get out of the rat race and get into teaching..to teach at the Indian School of Business.. two reasons... why i wanna teach there... bcos the vision and mission of the school are so clear and precise.. the following is so sleek... secondly.. its at hyderabad.. one city i cherish...
 
 

Book

i just came across this book : The ultimate book of business brands by stuart crainer.. wonderful book... very informative..
 
my friend yogesh just made in curious regarding the "the marketing blunder of the century "... and i have been troubling google since then....
 
 

Kandisa......

the best fusion music to ever grace any human's ear.... its just eternal bliss.... drop in a ear...

keyboard.......

Our destinies resembles a keyboard... what u type in.. u get on the screeen... what u do in life.. u get the same as your destiny...
 
students work hard.. clear exams.. work hard .. clear courses.. work hard..perform... work hard.. satisfaction...
 
similarly..all our endeavours are basically a result of some event that has occured in our lives.. In business.. ethical practices are getting rarer by the day.. but companies which have stuck to it are reaping its benefits now.. take the case of Johnson and Johnson... a company of great repute.. financially stable.. and ethically rightly placed... in the late 70's the company underwent a situation which could have lead to the company's disaster.... One day due to somebody's mischief. a whole batch of a particular medicine was mixed with poison. The effect ..deaths... J & JJ had options.. either release a ad in the paper to warn people against purchasing the medicine.. or call back the entire batch... (which was a tougher option).. But the management decided to go for it.. and then it began.. the call back exercise involved the employees to reach every house where the medicine was sold.. even the MD of the company was involved in this house hunting process.. after two months of this rigrous exercise the company could manage to call back the entire stock... and now.. J & J holds one of the top positions as "the most ethical brand"....
 
 

Insecurity

Are men only insecure ??? or is it just a part of human nature ?? these questions keep pinging me all the time. I may have a lot of drawbacks, but one sureshot drawback is my insecurity.. i may fight the world.. but ... fighting that insecurity within myself has become a challenge..
 
what is it which causes this feeling ?? attachment...possession... emotion... friends... love ???? but what do they mean to business.. or we just refering to relationships... there is a bond somewhere between the two... insecurity related to job.. work.. assignment..money..future.. anything under the sun i guess... the basic reason for every insecurity is the "sinking feeling of loss"..... "risk of survival without the "insecured" (not insured) being/item.. 

friends....

friends... mean a lot to me..and i am lucky enough to have two great friends... one is yogesh..and the other . they both make my life complete...
 
i have learnt a lot of things from these two... one thing common in them.. they speak the truth.. i was devoid of this virtue for a long time.. secondly..the sincerity and ability to perform even though sleep consumed the better half of the day....
 
we can brand them actually.. everything is a brand..u ...me ..everyone.. basically we symbolize zomething.. i may symbolize fat... dark... whatever... if u say pele.. u will immediately recalll the brazilian who wears yellow shirts and green shorts.... the goal..so many things...