Mar's Syndrome

Well.. this is about a bit about branding... Mar's syndrome is connected with a certain style of branding.. Mars is a one of the top confectionery brand in the world..they started with milky way and the famous Mars bars... the company grew and profits swelled.. As the management changed and new product innovation led to pet food production. After a extended think process, it was decided that the pet food would not carry the Mar's brand name.. this was primarily done to avoid dilution of the brand and also to protect it from getting effected if the pet food didnt do well.. this singular branding process was then christened Mar's syndrome...

On the contrary, Richard Branson of Virgin, launched every product under the company's stable carrying the Virgin tag.. Be it virgin airlines,virgin music or the latest virgin erotic lingerie... all carry the virgin brand name... This british baron has off and on commented on the risk he carries.. Virgin is synonymous to quality and innovativness.. according to him, whenever a consumer see's the Virgin (the famous Mermaid_) logo, he can imagine the product to be different from others.. there is a risk of dilution and one product loss may effect the other.. but then.. it seems..the risk is worth it...

overall..what i wanna say is.. that.. its the perception of each one of us, which can carry a product to any destination which we wanna reach... very few success stories have revolved around market research.. most of them have had an element of gut feeling and risk.. innovation is actually all about these two.. if u can risk to think the way you feel.. u can do wonders...

just do it...

hey you.....

Each day... every night.. 24 hours.. life goes on... but somewhere.. an urge to do something different... be different.. is there in each one of us... to achieve is everyone's yearning.. but some make it..and other's dont... what is that.. which differentiates...

is it talent.. hard work (which i feel has become synonymous to life..).. iq ...or.. just common sense....am i being paranoid.. or i want to become one.. nah... its not that.. its something else.. its that want.. want to acheive.. nah.. its the want to be myself.. not to pretend.. not to act.. not to bloom but to blast.. what is it that which makes us what we are... its the goal within ourselves..

A goal exists within each of us.. as a baby..to have that every drop of our mother's milk... as a child..to break everything in our sight.. as a teenager..to break free.. but from what.. we never know.. as a youngster.. to sleep with every woman we meet.. as a bachelor..to marry no one less than salma hayek..as a married man.. to make your wife the happiest woman on earth... as a father.. making ends meet.. as a elder to be respected.. .... life goes on..

we always have a urge to outshine... to perform better than someone... and that urge is what makes a man a product which can be banked upon... a product to be used until it delivers.. but in that process.. the fundmental concept remains forgotten... what makes a product.. its one.. which learns.. which acquires.. which has a close system where in every feedback is seen upon with utmost care.. which... on its own..want to live a life of his own.. a life..not affected by social rules..stigma or responsibilities.. only when one is devoid of this can he shine.. bcos..to shine.. purity of thought is needed...

me,myself and he

i just dont know..
why the heck am i here....
gosh.. makes me crazy...
whether i am alive or dead...

relevance.. or not...
socially and mentally....
me or without me..
does it matter...
whether i am here or not...

the thought...
to live...seems exciting...
but where is the game...
which i saw in my dreams...

i couldnt live through it...
but i wanna do it...
is it because...
i am on the "other side"..

Wanna see the end...
as it is...
plain vanilla..
with a topping of reality...

death seems so mysterious..
scary at times...
but what a moment it shall be..
when eyes shut down...
soul creeps out...and shouts..
hey you.. take me your arms..
and guide me to....where i belong...